Branding
and visual identity
I design visual identities that give brands clear structure, meaning, and long-term stability.
I see branding as a system that must work in everyday practice — not just at first glance.
When branding makes sense
Branding is ideal for brands and projects that want to communicate consistently, professionally, and with a clear identity.
new brands and projects
redesign of an existing identity
companies and institutions looking to unify their visual communication
projects that have outgrown their original visual style
What’s included in a visual identity
Logo and logotype design
Visual system
(colors, typography, principles)
Basic brand manual
Brand assets for print and digital
Application of the identity to selected outputs
How I approach visual identity
Every project is built on analysis, concept, and a clearly defined system.
Designs are never created by chance — every decision has a reason.
understanding
the brand
and context
concept
and visual
direction
system design
and functionality
application
and finalization
understanding
the brand
and context
concept
and visual
direction
system design
and functionality
application
and finalization
A clear collaboration structure saves time, budget,
and unnecessary changes.
Rebrand
I design visual identities that give brands clear structure, meaning, and long-term stability. I see branding as a system that must work in everyday practice — not just at first glance.
In a time of constant progress, it’s important that your design reflects current needs.
If you feel it’s time to modernize your existing design, or if your current identity no longer fulfills its purpose, I offer a solution — rebranding.
Together, we’ll redesign your visual identity to meet current requirements and ensure a modern, effective appearance.
Selected projects
Frequently asked questions
How long does it take to create a visual identity?
Creating a visual identity usually takes 2–6 weeks, depending on the scope of the project and the speed of feedback. The process includes strategy, concept development, refinement of details, and preparation of outputs so the identity works long-term and across media.
Do you also redesign existing identities?
Yes. Redesigning a visual identity is a common part of my work.
I build on what already works while updating the identity to match current goals, audience, and the digital environment.
How much does a visual identity cost?
The price of a visual identity depends on the scope of the project.
Each collaboration is priced individually based on the brand’s needs, number of deliverables, and depth of strategy. After an initial consultation, I always prepare a clear pricing proposal with no hidden costs.
Do you work remotely?
Yes. I work remotely. Communication takes place via email.
Branding is not a one-time design,
but a long-term system
If you’re looking for a solution that will still work years from now,
I’d be happy to get started.