Kultura FM – visual concept for the event “Christmas Tree Lighting”
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Graphic design of visual communication for the traditional December event of the city of Frýdek-Místek, organized by Kultura FM.
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The project includes the design of posters, advertising banners, and social media graphics, created in two distinct conceptual variants.
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Variant A is based on a geometric collage of Christmas elements inspired by Bauhaus principles. It combines bold minimalism with rich composition and grainy textures that give the shapes a spatial character.
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Variant B uses the wavy line from the F≈M logotype as the central motif of a stylized Christmas tree. This approach naturally connects the city’s identity with the theme of the event, resulting in a clean, symbolic, and easily readable visual.
- The goal was to create a graphic concept that connects the festive atmosphere with the city’s identity and contemporary design trends. The first variant reflects a more experimental and artistic approach, while the second emphasizes a strong link to the local brand and clarity across formats. Both solutions are adaptable for print, online, and outdoor promotion and maintain visual consistency with the identity of Kultura FM.
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