MetaboliMed.sk – Visual Identity and GMP Pure Design | Logo, Packaging, Web Design

MetaboliMed – Slovak Republic is a Slovak pharmaceutical company specializing in the development, production, and distribution of foods for special medical purposes intended for the dietary management of rare metabolic disorders — primarily phenylketonuria (PKU). The company is the exclusive partner of POA Pharma Scandinavia AB and places strong emphasis on quality, innovation, and patient support.

The flagship product launched in 2025 is GMP Pure Vanilla — a powdered protein preparation with a low phenylalanine content, designed for the dietary management of PKU in children aged 11+, adolescents, and adults.

Industry: pharmaceutical sector – foods for special medical purposes (dietary products for PKU)
Services: logo design, visual identity, product design (GMP Pure packaging), web design, promotional graphics

Logo and Visual Identity

Concept:

In the logo design, I used a simple, stylized double DNA helix — a symbol of the fundamental unit of life — combined with the name MetaboliMed – Slovak Republic. The logo reflects the company’s scientific focus and its work in the fields of genetics and metabolism, while remaining modern and clean (minimalist design, simple lines, and clear, legible typography).

Key identity elements:

minimalist DNA symbol
subtle, clean typography
color palette evoking trust, calmness, and professionalism
scalability across various communication formats

GMP Pure Product Identity

For the GMP Pure product, I created a typographic stylization of the product name that seamlessly aligns with the overall MetaboliMed.sk visual identity:

visually referencing the DNA symbol
supporting brand consistency across products
maintaining readability even at small sizes (e.g., sachets)

Application of the logo and visual identity to the product:

design of GMP Pure sachet prints
design of packaging boxes
typographic elements on packaging
consistent color palette and graphic elements with a pharmaceutical feel

Web Design

For the website MetaboliMed.sk, I designed a modern, clear, and professional layout:

content structure: simple sections such as About Us, Our Products, PKU
CTA elements for contact and inquiries
color palette and visual style aligned with the brand identity
large visual areas to highlight products and PKU-related information

The website also builds trust among visitors through clear and accessible information about PKU, the GMP Pure product, and the company’s philosophy.

Results

Coherent identity across media — from logo to product packaging and web.
Professional and trustworthy visual language suitable for the pharmaceutical sector.
Functional and visually refined design supporting orientation for patients and partners.
Strong GMP Pure product brand, visually and conceptually aligned with the main brand.