Resort Valachy – graphic concepts for marketing campaigns
- Comprehensive visual concepts for the Beskydy-based Resort Valachy, combining its premium character with a clean and modern aesthetic.
- The focus is on high readability, memorability, and flexibility across print, online, and outdoor media.
- The project included designs for the Christmas and New Year’s campaign, vehicle wrap, and online banners for Energy Spa.
- The design is based on minimalist elegance and Wallachian motifs, stylized into geometric lines symbolizing the Beskydy Mountains and Lysá hora — a visual metaphor connecting nature, calmness, and luxurious relaxation.
- The goal was to create visuals that combine modern clarity with the regional aesthetics of the Beskydy Mountains and Wallachia, while remaining premium and universally applicable across media. Each motif — from the winter campaign to the vehicle design — is built on minimalist lines reminiscent of a mountain panorama, complemented by subtle elements of calm, warmth, and relaxation. The result is a visual system that represents Resort Valachy as a place of rest, energy, and balance.
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